Techsight Blog

Augmented Reality: Why It’s a Game Changer for Product Showcases and Exhibitions

Augmented reality is not a thing of the future. It’s here now and its use case for product showcases and industry exhibitions is huge. What is augmented reality? Augmented reality, often just called AR, is the mixing of the real world and the virtual world. When looking through a device like a smartphone, AR software …

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Why Animated Infographics, AKA Gifographics, Are Perfect for Explaining Technical Concepts

Animated infographics, aka gifographics, are awesome for explaining tricky concepts. It’s a shame their use in technical marketing is rare. If you don’t know what I’m on about, an infographic is a visual depiction of valuable info or data. An animated infographic includes simple GIF animations to make it more telling and engaging. Hence the …

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Online Explainer Videos: Why They’re Essential for Engineering & Tech Marketing

In our previous blog post, we covered how using explainer videos in your presentations makes them more engaging. You’re sure to win over more clients if you do. But just when you thought explainer videos couldn’t get any better, there’s more….. They also bolster your marketing in the online realm—big time! Having a better online presence …

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4 Ways Explainer Videos Help You Knock Presentations Out of the Park!

Pitching products or services through presentations is a key sales activity for many B2B tech or engineering companies. Presentations allow you to inform customers about what you do and how you can help them. They also allow you to build relationships with your customers, which brings trust. These things are vital to selling complex products …

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Technical Content Marketing: Why It’s So Powerful for Engineering & Tech Companies

Technical content marketing – maybe it’s a bit of a mouthful and that’s why it’s a term I don’t come across often. But it’s a suitable label for a marketing concept that I think should be in a category of its own. B2B engineering and tech businesses can benefit greatly from it. This blog post …

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Content Marketing Strategy for Engineering & Tech in 5 Easy Steps

Marketing, when done properly, can make a world of difference to the success of a business. After all, that’s its purpose—to get more people interested in a product or service and create sales.  However, marketing can be deceitful. It can make you feel busy and productive while achieving little. For example, it may seem like …

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4 Ingredients for Compelling Technical Content That Engages Your Customers

Creating effective marketing content for technical products or services is sort of like baking a cake: there are ingredients you must use if you want a great end product. If you don’t use these ingredients, you’re going to end up with a cardboard-flavoured pancake that nobody wants to eat!  To create effective technical content, there are four essential ‘ingredients’ for success:    1. Flour, The Cakes’ Base: Clearly Explain …

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