technical content

Technical Content Marketing: Why It’s So Powerful for Engineering & Tech Companies

Technical content marketing – maybe it’s a bit of a mouthful and that’s why it’s a term I don’t come across often. But it’s a suitable label for a marketing concept that I think should be in a category of its own. B2B engineering and tech businesses can benefit greatly from it. This blog post …

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4 Ingredients for Compelling Technical Content That Engages Your Customers

Creating effective marketing content for technical products or services is sort of like baking a cake: there are ingredients you must use if you want a great end product. If you don’t use these ingredients, you’re going to end up with a cardboard-flavoured pancake that nobody wants to eat!  To create effective technical content, there are four essential ‘ingredients’ for success:    1. Flour, The Cakes’ Base: Clearly Explain …

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